Campaigns
A definition of a publicity campaign could be ‘a coordinated effort of means and media’. This definition however, fails to include the essence of Communication. Which is the central creative idea that can be applied in different ways and manners while keeping the core message. Campaigns developed by Global Green Communication are first of all a creative idea, that remains consistent in the different applications, means and media. But also harmonizes in conveying sustainability as an aspect of corporate policy.
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