Media Consult
Media choice is sometimes looked upon as the correct pipeline to pump content to the target group. Not very effective and outdated In effective Communication the nature of the medium is equally important as the content of the message. It is not a matter of finding the appropriate medium for the content, but the appropriate content for the medium. This does not hold only for the new and alternative media, but also for conventional media. Global Green Communication thinks in the optimal combination of medium character and content and takes into account the positive effects of green media. Now, even more than before it is valid to say: ´The Medium is the Message´.
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